aifinyo: Storytelling at the Intersection of Finance, IT, and Commerce
Challenge: Since 2012, aifinyo has been a successful financing partner and smart billment provider for growth companies. The challenge: factoring, finetrading, and smart billment are highly complex topics that require explanation, while the target group of emerging e-commerce companies is difficult to reach. At the intersection of the financial sector, IT, and commerce, clear and compelling messaging – along with the right communication channels – is essential.
Solution: TDUB first supported the development of a strategic positioning and defined the most promising communication channels. As a “digital platform for intelligent financing solutions,” aifinyo targets agile internet-based companies and reaches them where they are at home. TDUB took over the complex specialist media relations with a strong online focus, supported association and industry communications, and delivered stories and content not only for media outreach but also for online marketing. The result was an extensive blog featuring attractive explanatory content, optimized for target groups and search engines alike. This is where we were able to fully leverage our editorial expertise. When traditional, highly specialized media relations with a limited number of target outlets reached their limits, we expanded financial thought leadership into owned and paid channels as well.
Highlights:
- Financial topics for online retailers – not only explained in a clear and accessible way, but also easy to find
- Close relationships and intensive engagement with key media – combining classic media relations with advertorials and speaking opportunities
- Large-scale content production