References
Experiences from the life of an agency
TDUB specializes in strategic PR for B2B and technology-driven companies. We place topics where they create impact: in relevant media and with the right target groups.
Earned media is at the center. Editorial presence creates credibility, strengthens reputation, and ensures lasting visibility across all channels. In addition, we support visibility in AI search systems with GEO by specifically linking PR with digital discoverability.
We are particularly proud of the unusually high number of prestigious awards for an agency of our size. Awards in categories such as technology, reputation and brand management, B2B, corporate communications, or media relations point to our strengths in strategy and execution.
The following cases show how our approaches work in practice.
IT, Technology, AI
Communication for complex technologies and future-oriented topics requires strategic clarity, a deep understanding of target audiences, and strong connections to tech and business editors. Whether Industry 4.0, data platforms, or AI — we translate innovations into relevant stories for decision-makers.
B2B Services, FinTech
In highly competitive B2B and FinTech markets, the goal is to differentiate through visible expertise. We develop thought leadership strategies, position C-level executives, and make complex know-how accessible in a media-effective way — for example through expert articles, interviews, panel placements, or data analyses. With our “rapid response” approach, we bring expert voices quickly and strategically into current debates and create reach in leading and trade media as well as LLM search.
Consumer Electronics, Consumer Technology
Consumer technology is our origin and remains a passion to this day. We combine media relations, influencer relations, and creative campaigns. Our strong network with tech and lifestyle editorial teams and our close ties to influencers and their agencies help us do this. Whether it’s test device management, an influencer campaign, or our own event: we present products in the right light for the right target audience.
Hidden Champions, Industry Leaders, German SMEs
We support hidden champions and mid-sized market leaders with strategic stakeholder communication and find tailored solutions. Whether it’s C-level positioning, location or data PR, proprietary surveys, issue or crisis communication: TDUB combines strategic consulting with operational execution.
Telecommunication, GPS, Mobile
Telecommunications, mobile technologies, and GPS-based solutions are among the most established focus areas of our agency. We support companies in communicating innovations clearly and positioning their role in a dynamic market.
Automotive, Mobility, Logistics
From automotive suppliers to mobility and logistics solutions: TDUB communicates complex technologies that require explanation for decision-makers. In doing so, we precisely highlight the product and innovation advantages, derive the customer benefits for various stakeholders, and package them into impactful stories.
Trade, eCommerce, Fulfillment
We support retailers, eCommerce platforms, and fulfillment service providers in positioning themselves with the relevant publics. With a clear view of stakeholders’ interests, the right messages, and deep industry understanding, we create visibility ranging from trade media and the business press to LinkedIn—among decision-makers, partners, and customers.
GreenTech, Sustainability
Sustainability and GreenTech are close to our hearts. Whether it’s a solar cell manufacturer, S-pedelec brand, electricity purchasing platform, or manager of e-charging stations: TDUB packages innovations into understandable stories that convince stakeholders in B2B and B2C. We highlight the benefits and significance, position experts, jump on the media agenda, provide support at trade fairs, and organize our own media events.