Social Media & Influencer Relations

Our team combines seasoned veterans from the early days of the internet working hand in hand with digital natives and Gen Z. One of our founders was already supporting the IPO of an internet agency as a press spokesperson in the last century, an agency that designed and implemented leading e-commerce websites. The other analyzed the structures of the first major media websites and later helped shape the web as a web designer. One team member, as a psychologist, researched the development of parasocial relationships among Elon Musk fanboys. Since TDUB was founded, designing social networks and digital relationships for our clients has been part of our daily bread. We started by managing client channels and community management on networks like Xing, Facebook, and Twitter; today, we often focus on business communities on LinkedIn, but also on Gen Z through high-reach influencers on platforms like Twitch or TikTok.

Successful influencer relations – how does it work?

Julius Damms, PR consultant at TDUB, reveals his tricks: “Of course, you need to know the latest trends, types, and technologies on social networks, for example by being a regular guest at the OMR Congress. But it does not necessarily help to simply book off-the-shelf creator collaborations with a huge budget. For our client Shure, a true love brand, we build long-term individual partnerships with brand ambassadors who repeatedly use the product with great enthusiasm and pass that enthusiasm on to their community.”

We enable storytelling on the web across all relevant digital channels, whether in direct user dialogue or through collaborations with multipliers and gatekeepers. Whether earned or paid, owned or shared. Whether young and creative for a love brand or fact-based and serious for a medium-sized company and its representatives.