Success with media relations: 5 often neglected PR tools
Expert article in PR-Journal
Social media, virtual reality, influencer marketing, AI – at all times there have been such buzzwords. At all times they have primarily served to present the speakers as experts. These are, of course, well-rehearsed mechanisms that we all use from time to time. And yet you still wonder what a pull these supposed miracle trends exert.
The problem is: well-established mechanisms are neglected in comparison. If the “good old craft”, which is effectively the basis of PR success, is no longer a topic, then there is no further development there either. We want to change that. Because we are convinced: interpreted in a modern way, media relations are an excellent tool for brand building and product awareness. We work with PR standards every day and have great successes to show for it – because we have truly thought these tools through and developed them further.
In a specialist article for PR-Journal, as Managing Director of TDUB I have now presented five PR approaches that are chronically underestimated. I can highly recommend them.
