The full range of AI in agency practice: A field report from the engine room
How far has the PR industry really come when it comes to the use of Artificial Intelligence? What results do the LLMs provide us with?
Between hyped LinkedIn posts and sceptical voices from tech communities, reality often lies somewhere in between. It is precisely this behind-the-scenes look that our Managing Director Tilo Timmermann takes in his latest article for the IPRN agency network and provides a well-founded, practical report based on first-hand experience straight from the agency’s “engine room”. He describes how agencies will be experimenting with AI in 2025, which tools really prove themselves in day-to-day work and where the limits of the technology are still clearly noticeable.
For the full article on the IPRN website, click here.
