TDUB communicates for a Dutch financial services provider
We’re delighted to welcome a new client at TDUB: the Dutch financial services provider Yellow Hive has commissioned us with PR work for the German market. The aim of the collaboration is to increase Yellow Hive’s brand awareness and position the company among specialist brokers and SME financial service providers as a partnership-oriented buy-and-build platform.
We support Yellow Hive in expanding its brand presence in Germany with classic media relations and digital communication, with a clear focus on business and financial trade media. The goal is to spark interest among potential partners and establish Yellow Hive as a long-term, partnership-oriented player in the German insurance market.
Yellow Hive: Growth through partnership
Yellow Hive is a fast-growing financial services provider from the Netherlands, focused on working with small and medium-sized brokerage firms in the SME segment, with specialist brokers, as well as selected underwriting agencies. Yellow Hive Germany was founded in summer 2025 and pursues the goal of making a sustainable and valuable contribution to the German insurance market.
At the heart of the business model is supporting partners in professionalising their services, optimising operational processes and further developing customer relationships, while preserving the independence and identity of each individual partner.
Successful model from the Netherlands
In the Netherlands, Yellow Hive is already among the top 10 financial advisory organisations thanks to numerous acquisitions. There, the company is known, among other things, for the brands You Sure, Felixx werk & inkomen and Yinco. Following a larger financing round by IK Partners, which was already involved previously, in 2024 Yellow Hive is now increasingly focusing on international markets – including Germany.
Financial services here are currently offered primarily under the recently acquired FVB brand. FVB specialises in insurance and financial investment products and has a network of more than 400 employees across Germany.
“Yellow Hive is a Dutch success story that is now coming to Germany. We see the core of the brand in its focus on quality rather than quantity. Where others centralise, Yellow Hive focuses on the organic development of partners. Preserving the broker’s identity and selectively further developing acquisition candidates in close coordination with management clearly sets Yellow Hive apart from comparable companies. Communicating this is very exciting,” says Karsten Hoppe, founder and one of the three managing directors of TDUB.
Customers are also satisfied with the start of the collaboration:
“TDUB was recommended to us by our Dutch agency De Bruijn. TDUB immediately understood what we are about, adapted the strategy to the German market and, with very good contacts to trade and business editors, has already delivered very good PR results for us in the first pilot project. We are pleased to have found the right partner in TDUB for our ambitious goals in Germany,” says Milco Poppe, Director of Marketing and Communications at Yellow Hive.
