“Award-winning cases”: WithSecure and TDUB in PRReport
“How an IT security company generates a great deal of attention through smart media relations”
Our founder and Managing Director Karsten Hoppe has once again set out in great detail in a four-page article in PRReport 4/2023 how we achieved enormous reach for our client WithSecure. The special achievement was a kind of high-speed version of agenda surfing, which allowed us to repeatedly place our expert as a commentator on current cybersecurity incidents. The key is knowing how tech editors work and providing them at exactly the right moment with the information they need right then. Without good contacts and a fast, flexible and creative way of working, it doesn’t work. Many juries recognised that this year too, because we were honoured for our campaign with four Gold Stevie Awards, two PRReport Awards and the German PR Award of the DPRG 2023.
