Fußball-WM: Content-Marketing

How to stay on the ball with content promotion

Today it kicks off: The Football World Cup is finally back! What would the line-up look like if it were about the content marketing cup? How can companies make their individual marketing disciplines work together so that the ball ends up safely in the net? How do you do content promotion properly?

Our line-up for successful content promotion has been set for a long time. We’ve summarised our tactics graphically and distributed all eleven important positions on the pitch. If all players give it their all and work together as a team, the company’s success won’t be long in coming.

Jogi should take a leaf out of that book. Then nothing can go wrong at the World Cup in Russia and defending the world champion title is assured!

Content marketing as football tactics

PS: We’re happy to provide you with the infographic on request in a large format!

About the author

Tilo Timmermann
Founder and managing director of TDUB

Tilo is co-founder and managing director of TDUB Communications Consulting. As a consultant, his focus is on strategy and copywriting. He is chairman of the industry group of tech PR agencies in the international IPRN network and deals extensively with the opportunities and risks of new technologies.

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