Challenge: In recent years, the aviation industry has been buffeted by multiple crises – not least the complete lockdown during the pandemic. Mid-sized companies such as AHS, which provides ground handling services at almost all German airports, must respond both internally and externally. They require strategic advisors for communication issues as well as hands-on implementers who can help navigate safely through crises. The complex processes and structures at airports demand a particularly sensitive and nuanced approach.
Solution: Since 2020, TDUB has acted as AHS’s external press office, serving as the central point of contact for all media enquiries and as the initiator of active positioning in industry trade media and beyond.
- Strategic communications consulting during restructurings and other change processes
- Management of acute crisis situations, for example through dialogue with all major German news outlets during the “baggage chaos” at German airports in 2022
- Employer communications during upcoming labor disputes, including responses to unannounced warning strikes with 24/7 availability
- Coordinated collaboration with the press offices of the involved airports and airlines
- Proactive positioning in trade media
- Support for internal communications and HR communications
Result: Through a flexible and reliable partnership, TDUB relieves management of communication-related tasks and ensures a professional, positive public presence for AHS. Even during crisis situations, the company’s positions were recognized and acknowledged in the public agenda. All relevant stakeholders are consistently and sensitively involved in a coordinated approach. To this day, AHS has proven itself to be a successful player in the aviation industry and a reliable media partner – up to and including interviews with Der Spiegel and TV filming at the gate.